Writing iGaming Content: 12 Proven Tips for Getting the Best Results

Revenue from online gambling will exceed $100 billion in 2024. A piece of this billion-dollar pie could be yours if you are an online casino writer. You just need to learn the secret to writing iGaming content that wins.

After writing several online gambling articles, comparison posts, and product reviews, I’ve identified what works and what doesn’t. Would you like to learn my proven iGaming content writing tactics for attracting, engaging, and converting organic traffic? I’ve served it all right here on a platter to help you get the best SEO results.

Beginner Tips for Writing iGaming Content that Gets Results

1.     Prioritize Quality Writing

Quality iGaming content writing delivers informative and easy-to-read pieces. Crafting such copy is harder when your priority is stuffing your writing with as many keywords as possible.

I’m not saying adding keywords to your content is bad. But when you force keywords, especially awkward exact keywords, into every sentence, it negatively impacts your writing’s readability and engagement.

Hard-to-read articles typically have a high bounce rate, regardless of how informative they are. Avoid such an outcome by prioritizing making your online gambling writing fun and easy to read. Use short sentences and easy-to-grasp words. Your paragraphs should be equally short (no longer than four lines) and break up your writing with fun or informative images.

In summary, prioritize readability and engagement over keyword stuffing and other distracting SEO tricks. These days, Google prioritizes high-quality, well-written, and informative content over articles with the most keywords and links. This makes your job as an online casino writer easier because you only need to focus on writing the best iGaming content possible.

2.     Match Quantity and Consistency

We’ve clarified that you need to focus on quality when writing iGaming content. However, writing the occasional awesome content won’t get you anywhere. You need to be consistent with the quality of your work and post at regular intervals – the same time on the same days, weekly.

Quantity is also important, especially if your website is new. It’ll take Google a while to recognize your website as an online casino authority. Pending that recognition, Google will likely not rank your content highly in search engine result pages (SERPs).

Get Google’s attention and recognition in less time by posting quality content at least two to three times weekly. However, don’t try spamming Google by mass-producing content with AI. Doing this can lead to penalties that may include unindexing your web pages.

Successfully writing iGaming content for frequent publishing requires having a content plan. The plan will help you get ahead of your work because it lays out the content you’ll write for the foreseeable future. You can have a content plan for up to one year of iGaming content writing.  

3.     On-Page SEO Is Still Important

As we’ve stated, quality is king when it comes to successful online casino writing. However, that doesn’t mean you should neglect on-page search engine optimization (SEO). On-page SEO is crucial because it gives Google an idea of what your content is about, simplifying ranking it properly in relevant SERPs.

On-page SEO tactics you should implement when writing iGaming content include:

• Inserting primary and secondary keywords without keyword stuffing.
• Using header tags (H1, H2, and H3 tags) and inserting the primary keyword in relevant headings.
• Adding images and using the primary keyword in the image alt text.
• Linking to relevant pages within and outside your website, such as pages where you got the information used in your writing.
• Optimizing the meta-description and slug by inserting the primary keyword.

Combining on-page SEO and quality writing will significantly increase your chances of ranking highly in search results.

4.     Localize Content

Who are you writing iGaming content for? If you’re writing for an international audience. This tip doesn’t matter. But if your iGaming content writing is for audiences in specific locations, you should localize your content to match and resonate with that audience.

For example, if you’re targeting U.K. bettors, you should write in British English, not American English. This requires changing your spelling to U.K. rather than U.S. spelling. It also helps to use your target audience’s gambling or betting slang.

The below table illustrates online betting slang for American, Australian, and British players.

Localizing your content with slang, spelling, and location-relevant details, such as local celebrities, laws, and locations, will show Google who you are writing for. With this insight, the search engine will have an easier time ranking you in the right SERPs. It’s a complete waste if you’re targeting New Zealanders but your content ranks number one in Dubai searches.

5.     Use Common Online Betting Terms

A common content writing tip is to avoid technical jargon because most readers won’t understand what the word means. This rule doesn’t fully apply when writing iGaming content. Online casino players and bettors have specialized terms they use when playing. Using these terms in your content is great for SEO and engaging your audience.

Using online betting terms in your content is good for SEO because it helps the search engine understand what your writing is about and who it’s for. This will boost your content’s relevance so it appears in the right SERPs.

Using such terms in your writing is also excellent for engagement because you’re talking to your readers in terms they understand. The content will resonate more with the readers, making it more engaging and satisfying. It’s similar to talking to your closest buddies with slang only your crew understands. It builds camaraderie.

6.     Write Outside Online Casino Content

Prolific iGaming content writing goes beyond online casino reviews and articles that explain online gambling and how to play. Go beyond this box by covering interesting topics related to online gambling and casino games.

For example, you can cover laws and news events that affect your target audience’s ability to play. You can also talk about individuals or celebrities who did something interesting in the gambling world – like Drake betting big and losing.

Source

Alternatively, write about payment options and casino scams. There’s so much you can write about without getting repetitive and monotonous. However, be sure to keep your content relevant to iGaming and build each content around a keyword with the right search intent.

7.     Get Your Grammar and Spelling Right

Your iGaming content writing should be fun and approachable, but it shouldn’t be lax when it comes to grammar and spelling. Any content that’s rife with spelling and grammar issues is hard to read. It also makes a website appear unprofessional, untrustworthy, and spammy.

You don’t want Google or your target audience to have such impressions about your website. So, take the time to proofread and edit every content before publishing. Fortunately, free tools like Grammarly and Hemmingway are available for checking and fixing grammatical errors that could ruin your content. Grammarly even lets you pick your preferred type of English (U.K. or U.S.) to ensure your writing matches your target audience.

8.     Show, Don’t Tell

Authoritative iGaming content writing requires delivering pieces that offer valuable, usable information. However, all of that information doesn’t have to be in writing. For example, if reviewing or comparing online casinos, instead of simply describing features, provide screenshots. Screenshots of what you’re describing or explaining will help your audience better understand what you’re discussing.

It also elevates your content by adding images that boost your piece’s UX and aesthetics. You can also go a step further by inserting videos or images that explain the technical terms you mentioned within your content.

9.     Thoroughly Research and Share Only Relevant, Verified Information

If you’re writing about an online casino or some other product, start your research at the casino’s website. Scrutinize the entire website to find relevant information for your content. And if possible, register and try out the platform yourself to see how well it works.

You can get more information by watching or reading reviews about the platform. You can find unbiased reviews on YouTube or by checking out user feedback about the product on Reddit. If you come across any information you are unsure about, don’t add it to your content without verifying its accuracy.

10.  Stick with a Currency

If you are writing iGaming content for a global audience, it’s best to use dollars (USD) when you talk about money. USD is globally recognized and anyone can easily convert a dollar sum to their local currency.

However, if your target audience is in a specific country, use that region’s local currency. For example, online casino content for a Dubai audience should use Dirham (AED) and an Australian audience Australian Dollars (AUD).

11.  Match Search Intent

Before writing any content, confirm your target audience’s user intent. Your audience’s user intent is what they hope to achieve by reading your content.

For example, a user who searches “1XBet vs Betwinner” wants to know which platform is their best option for online gambling. You need to tailor your content to match the search intent for your content’s primary keyword.

Do this by running a Google search for your keyword. Look at the top three content for the keyword and build your content to match it.

For instance, if the top three pages in the SERP for your keyword are articles, write a similar article. However, if the webpages are service pages, listicles, or product descriptions, you should do the same. Writing content different from what Google’s already showing in SERPs for a keyword reduces your chances of ranking high.

12.  Link to High-Authority Websites

Linking to high-authority websites has two benefits. Firstly, sourcing information from a high-authority website and linking to that website provides proof that backs up claims or info in your iGaming content. It also allows users to follow the link if they want to read up more on what you’ve stated or claimed.

Secondly, linking to a high-authority website provides a path for Google to crawl from the big website to your website. Providing this crawling opportunity has SEO and SERP ranking advantages.

However, you get the biggest SEO and SERP boost when a big website links to your website. This is called a backlink, and higher-authority websites linking to your website will boost your domain authority and Google ranking.

You can get high-authority websites to link to yours by guest posting or using other backlinking tactics. It also helps if the backlinks are from websites operating in the iGaming niche in some capacity. Links from iGaming sites lend relevance to your website, which is great for SEO.

Qualities of Well-Written iGaming Content

Would you like to confirm if you’ve been writing iGaming content the right way? Here are the features of well-written iGaming content so you can identify what your existing content lacks.

• Relevance: iGaming content should be relevant to the industry. The content could be about online casinos, players, online betting tactics, online gambling practices, casino games, and more. As long as the content has something to do with iGaming and gambling, it’s relevant.
• Useful and Valuable: Relevance isn’t enough. Your iGaming content should also benefit the reader. It can do this by telling readers something they didn’t know or sharing ways to better experience online gambling. The best content goes further by providing steps bettors can follow to improve their online casino experience.
• Authoritative: Authoritative content means you know what you’re talking about. You have expertise on the topic and can provide useful and accurate information. You can be an authority because you’ve used the product or extensively researched it. Regardless of how you achieved authority status, you have to demonstrate it in your writing. You can showcase your authority and credibility by sharing your sources, credentials, or examples.
• Accurate and Up-to-Date: iGaming content writing should provide accurate and up-to-date information. Your readers rely on your website to make the right decisions and safely navigate the world of online gambling. Incorrect information can mislead readers, damaging your website’s credibility and trust.
• Error-Free: After writing iGaming content, you should proofread and edit it to fix grammatical, spelling, and accuracy errors. Leaving such errors in your writing will make your website appear unprofessional and untrustworthy.
• Easy-to-Read: Your iGaming content should be easy and fun to read. Long, complicated sentences can confuse and distract readers, leading to low engagement. Avoid such an outcome by keeping each sentence short, sweet, and useful. Also, keep your writing free of fluff and filler words that add no value or information to your content.
• Call-to-Action (CTA): Every piece of content should contain at least one CTA that leads readers to take an action that benefits your website or business. The CTA may be to buy a product, check out your other content, sign up for your best newsletters, or anything else that supports your iGaming website or business.

How to Pick the Right iGaming Content Writer

The wrong iGaming content writer can cause problems for your website. Avoid such an outcome by asking these questions to find the right person to write your iGaming content:

How many articles can you deliver weekly?

If you have a new website and you want to get its domain authority up quickly, you have to publish high-quality content at least twice or thrice weekly. Choose an iGaming writer who can deliver as much content as you need without missing deadlines.

How quickly can you write and deliver an article?

Some writers can deliver 2,000-word articles daily, while others can’t go past 500 words daily. I recommend having realistic turnaround expectations and picking an iGaming writer who can deliver quality articles within your preferred timeframe.

How much do you charge?

You can find iGaming writers who charge as little as 1 cent per word. This may sound like a bargain, but cheap content is usually of lesser quality. The perfect writer for your iGaming content will fit your budget and have the bandwidth to deliver engaging, search optimized pieces that enrich your website.

What’s your experience with casinos, betting, and iGaming?

The perfect writer for your iGaming content writing will have experience crafting the content type you want. The more experience a writer has, the better equipped they will be to complete your project to your satisfaction. Also, it helps if the writer has real-life experience using products like yours. They can draw on their past experiences to lend authenticity to their writing.

What’s your English writing proficiency?

A U.S. target audience requires writing iGaming content in American English, while a U.K. audience requires British English. Choose a writer who can deliver content in your target audience’s language without grammatical errors.

Can you provide samples of published iGaming writing?

Before picking a wordsmith for your iGaming content, ask candidates to provide published samples of betting content they wrote. Alternatively, ask them to showcase their capabilities by writing a test article. It could be a paid or free test. It’s the fastest and easiest way to confirm if a candidate is a good fit for writing your iGaming content.

Who Should Write Your iGaming Content?

Ideally, your iGaming content writer should have experience delivering online casino and gambling content. Writers with such expertise know the right words to use to keep readers engaged. They also know to avoid words that might breach industry regulations or make your website appear spammy.

Other skills your iGaming content writer must have are top-notch research, proofreading, search engine optimization, and communication skills. If you possess these skills, you can be your own online casino writer. However, creating two to three pieces weekly is time-consuming, leaving you with no time to handle other essential responsibilities.

Free yourself to handle other important tasks by leaving iGaming content writing to professionals. Hire an expert to write your iGaming content and boost your website’s SERP ranking, visibility, and organic traffic.

Do You Need iGaming Content Help?

If you need iGaming content services, you’ve found the perfect writer for your project. I’m Tobi Moyela, HypeHelper’s Ace in the Hole. I’ve served as an English iGaming writer for multiple brands, delivering everything from product reviews to how-to guides. I handle projects of all sizes and never take shortcuts to deliver original, human-focused content.

Get in touch today to discuss your iGaming content needs and get a pro writer on your team.