19 Reasons to Hire a Cannabis Content Writer

Why hire a content writer for your cannabis site or marketing content when you can do it yourself? Heck, doing it yourself costs you practically no money. But it will cost you time that you’ll never get back. Even worse, you could spend all that time writing and end up with subpar results simply because you don’t understand the basics of writing for your targeted audience.

In this guide, we’ll explain why hiring a writer for quality, result-driven cannabis content is a better deal than doing it yourself. But if you want the short version, hiring a cannabis writer frees you to handle other responsibilities and puts your content needs in the hands of a professional who can deliver your desired results.

Why Hire a Cannabis Writer

Here are 19 reasons why you should hire an experienced cannabis writer instead of doing it yourself.

1.     Assurance of Results

Fixing your car yourself may sound cheap and fun, but there are zero guarantees you won’t make things worse. After all, you’re not a trained mechanic.

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The same rule applies to fixing or doing anything else that requires specialized knowledge, so leave specialized jobs to trained professionals. Cannabis writing isn’t just about explaining products or sharing information. It’s about creating compliant, persuasive content that gets readers to take action, whether that’s making a purchase, signing up, or trusting your brand.

A skilled cannabis writer doesn’t just write. They understand regulations, audience intent, and how to position your products without making risky claims. They’ll start by identifying your goals, then craft content that’s optimized to achieve them while staying compliant. Compared to DIY writing, working with a cannabis-focused copywriter is the smarter, safer way to get real results.

2.     Improve Your Search Engine Rankings

You create content because you want people to see it. However, most of your target audience will never find your work if it’s not search-optimized. Search engine optimization (SEO) increases content’s chances of appearing in search engine result pages (SERPs) and AI citations.

For example, your target audience wants to know how to bake weed cakes, and you’ve written a recipe. People searching for such recipes with Google won’t find your content if it’s not search-optimized. The only people who’ll see it are those who stumble upon the guide on your website or receive a link to your cake guide.

SEO is a multistep process that involves keyword usage, link insertions, matching search user intent, and more. Professional content writers have enough SEO knowledge to craft and optimize content to appear in relevant search results. You don’t have enough knowledge to achieve the same level of results, so leave your copywriting to the pros.

3.     Consistently Deliver Fresh Content

Another reason to hire a cannabis writer is coming up with fresh content ideas can be tasking. You can’t write about random things. Successful cannabis writing requires ideating content your target audience wants to see. For example, content that answers their CBD, THC, and legal questions, solves their problems, and improves their lives. Ideating such content requires thorough keyword research, which involves identifying your target audience’s search engine queries.

Properly doing keyword research can be time-consuming and expensive, depending on the tools you use. Why go through that hassle when a pro could do it and write your content? A cannabis writer will study your target audience, identify their most popular search queries, and ideate content based on the queries. They can ideate as much content as you need and provide a content calendar to publish with your preferred frequency.

4.     Capture Your Tone of Voice

You have hundreds or even thousands of competitors who all post content online. If you want to stand out from the crowd, you need a distinct brand tone. Audiences should be able to easily spot your tone while reading your content and differentiate you from other brands.

The tone could be professional, authoritative, quirky, funny, high energy, or anything else that best resonates with your target audience. So, why hire a cannabis writer? Identifying your ideal tone and consistently writing in that tone can be troublesome unless you’re experienced.

You don’t want to be funny today, deathly serious tomorrow, and casual formal the next. Audiences will find such inconsistencies confusing and off-putting. A pro cannabis content writer avoids such outcomes by sticking with your established brand tone whenever they write for you. This keeps audiences engaged and returning for the tone they love you for.

5.     Search Engine Optimization

As we’ve mentioned, SEO is crucial for successful content marketing. However, SEO rules are constantly changing. Search engines like Google regularly update SEO rules to improve their ability to provide users with the most relevant content in response to search queries. Pro content writers stay abreast of SEO rules to ensure they provide clients with the best service.

For example, did you know Google’s penalizing websites that flooded search engines with mass-produced AI content? A content writer will apply effective, proven, and approved SEO/AEO strategies that deliver lasting results. So, if you want another convincing answer to why hire a cannabis writer, do it to boost your search engine visibility and avoid Google justice for dirty SEO tricks.

6.     Regular Publishing

Why hire a writer when you can regularly post content yourself? Okay, but have you considered that each piece of content has to be at least 1,500 words to compete with existing pieces on the same topic? Also, you have to post such content at least once a week to get Google’s attention. If you have a new website, posting thrice a week will get you noticed faster by Google. You have to create and publish that much content alongside all your other work, home, and personal responsibilities.

Taking on that much workload puts you on the fast track to burning yourself out. It also shifts your attention from quality, leaving you posting bad, hastily written content that damages your site’s reputation and search ranking.

Reduce your content marketing workload by delegating to a reliable writer. If you need a couple or 10+ articles weekly, experienced cannabis writers can handle that for you, freeing you to deal with other business or personal matters. Even better, delegating this responsibility to professionals lets you rest easy because you know your content needs are in capable hands.

7.     Highlight Your Unique Selling Points

Content writers create actionable content, and one of the best ways to convince readers to act on your content is to prove your quality and capability. A professional writer will find a way to plug your brand or product organically into their writing. Without being salesy, the writer will portray your brand or product as an excellent solution to whatever drove the reader to seek your content.

Taking this approach ensures every reader meets your brand and understands your quality before they leave the page. The result is increased brand visibility and reputation alongside lead generation. For example, I’m Tobi Moyela, HypeHelper’s friendly blog writer with years of experience delivering enviable results. Check out my portfolio if you don’t believe me.

8.     Get a Fresh Perspective

As a business owner, you can be too close to your business to see all the angles and perspectives. Your narrowed vision can stop you from appreciating your target audience’s pain points or their perspective of your product.

Working with a content writer gets you an unbiased perspective. Someone who sees your product for what it is and uses its unique selling points to attract and convert target audiences. A fresh perspective can be the difference between writing the same content as your competitors and getting unique copy that sets you apart.

9.     Connect with New Audiences and Prospects

Growing your customer base requires bringing your product and brand to the attention of more people. If you hire a copywriter, you get a search engine optimization expert who ensures your website appears in SERPs when people search topics related to your product or brand. Bear in mind over a billion people use Google every day, and depending on your niche, you could have thousands of people asking questions about your industry daily.

The more pages you have in SERPs, the more visibility you’ll gain, leading to more organic traffic visiting your website. The organic traffic will also provide fresh prospects who consider your business attractive, reputable, and worth patronizing. Of course, you’ll only experience these benefits if you work with a copywriter who understands keyword research and creating click-worthy content.

10.  Better Focus on Your Audience

Have you ever been on a date, and the other person just droned on about how awesome they were? I bet you didn’t like it. Web visitors feel the same way when a business’ online content drones on about the company. Copywriters dread being boring, which is why they first strive to understand the target audience.

A copywriter uses target audience insights to craft copy that answers the audience’s questions, matches their preferences, and offers solutions to the readers’ pain points or problems. This is what counts as valuable content because it prioritizes readers, educates them, and offers solutions to improve their lives.

11.  Save Time and Money

Saving time and money is probably the most obvious answer to why hire a cannabis writer, which is why I didn’t mention it sooner. Yes, hiring a writer costs money, but not hiring one can cost you even more money. How? Firstly, if you write shitty content or employ bad SEO tactics, Google will penalize your site. Depending on the degree of your offense, the penalty could be as severe as unindexing your site, meaning people will stop seeing it in search results.

Secondly, time is money. Spending your valuable time creating content yourself limits the time you have left for more pressing and crucial tasks. Instead of attempting juggling multiple sensitive tasks and nailing none, delegate tasks to folks more qualified to handle them.

12.  Post Persuasive and Convincing Copy

Are you still rolling your eyes and stubbornly asking why hire a cannabis content writer or copywriter instead of writing yourself? Well, I ask back, do you know how to write persuasive and convincing copy? Because that’s the difference between a regular writer and a trained, experienced cannabis writer. Experienced cannabis content writers write to share information and enlighten readers, while copywriters go a step further by convincing readers to take action.

For example, let’s say you have a dispensary. A content writer will create articles that explain your product and provide insights into the world of cannabinoids and strains. A copywriter will do the same thing with a twist that compels readers to buy your canna-products or take other actions you desire.

13.  Get Copy for Multiple Channels

Pro cannabis writer know that publishing content solely on your website won’t get you maximum reach. To help you reach more people, they’ll help you adapt your content for distribution on other platforms.

For example, your cannabis writer can adapt your blog post into compelling short content for Twitter (X), LinkedIn, or Instagram. The content will contain a link that X or Instagram users can follow to view the complete blog post on your website. This will generate more traffic for your website.

14.  Publish Error-Free Copy

Publishing error-filled web content can leave readers thinking your brand is untrustworthy, shady, and unprofessional. You can avoid such outcomes by working with a copywriter. Pro copywriters double as editors, proofreading and cleaning up their writing before publishing.

Ensuring your content is free of errors is crucial for maintaining credibility and professionalism in the eyes of your audience. While you may have a keen eye for detail, hiring a copywriter offers a distinct advantage in producing flawless copy consistently.

With their expertise in grammar, syntax, and style, copywriters meticulously craft content that’s grammatically correct and written with your brand voice. By entrusting your copywriting needs to such a professional, you can look forward to polished, error-free content.

15.  Highlight Your Solutions

Every article you publish is an opportunity to plug your brand or services. Ideally, you want to do this subtly, and few do this better than an agile canna-writer. Every article written by one will contain details that bring your brand or service to the forefront of the reader’s mind. And it’ll do it without being salesy, preventing putting off readers.

For example, in this article, I’ve highlighted HypeHelper’s Tobi Moyela as an exemplary cannabis writer who delivers delightful results.

See? I just did it again.

Besides highlighting your solutions, the writing will contain calls-to-action that drive readers to take actions that benefit your business. The said action may be making a purchase, checking out the blog, browsing your services, booking a consultation, or signing up for your newsletter.

16.  Convince Audiences

The first step in converting audiences to leads and eventually customers is to convince prospects you are reliable, trustworthy, and capable of satisfying their needs. Canna-writers know the most powerful words and phrases for convincing readers you are these things and everything else they desire in a solution provider. For example, a copywriter can start off by highlighting the reader’s pain points and agitating the reader before showing your product can make the indicated pains go away.

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17.  No More Bored and Unengaged Audiences

Web visitors become bored and unengaged if your writing doesn’t answer their questions or solve their problems. It could also happen if your writing is dull and takes too long to get to the point. Pro canna-writers have mastered speaking directly to the reader to keep them engaged, such as by directly referring to the reader as “you”.

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Other tactics that boost engagement include sharing real-life examples and mentioning interesting statistics relevant to the article. Canna-writers also write concisely, eliminating filler words and sentences that add no value to the content. Lastly, cannabis content writers pepper their writing with images to elevate the aesthetics and improve the user experience.

Keeping readers engaged is crucial because an unengaged audience leads to a high bounce rate and a poor conversion rate. Since Google considers a high bounce rate a sign of bad content, it will rank your website poorly in SERPs.

18.  Generate Organic Traffic and Bring in Sales

Canna-writers stay updated about effective and acceptable SEO tactics. Applying these tactics to their writing ensures the finished article ranks well in relevant search results. Using bad SEO tactics, such as blackhat SEO, will have the opposite effect.

For example, websites spamming Google with content mass-produced and published by AI initially performed well in SERPs. Now, Google considers such content tactics as blackhat SEO and has rolled out penalties for such websites.

With legal and effective SEO tactics (whitehat SEO), a pro copywriter will create content that boosts your website visibility in SERPs. More people seeing your content will lead to more traffic visiting your website, providing you with more potential leads.

Imagine this; if you post ten articles monthly, and each article attracts 200 people. That’s 2,000 visitors each month. Just 1% of the visitors converting into buyers equals 20 sales, and the number will keep rising with each article you publish. Mind you, this is a highly conservative estimate of the financial value of hiring a copywriter

19.  All the Glory, None of the Work

I saved the best for last. When next anyone asks, why hire a cannabis writer? You can skip the 18 previous reasons and mention just this one.

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If you choose to write your cannabis content yourself, you have a laundry list of things to do – keyword research, content ideation, writing, on-page SEO, proofreading, publishing, distributing, and more. Hiring a canna-writer lets you skip all that work and reap all the rewards. They write and publish for you, and your website and brand enjoy all the brand visibility, traffic, reputation, and sales benefits.

Also, if your writer signs up as a ghostwriter, you will have the honor of being listed as every article’s author – Your bio and picture smacked on the article like you wrote it, when you did absolutely nothing. It’s an excellent personal branding tactic because having several articles in your name will make the public perceive you as a thought leader in your field.

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Does taking credit for other people’s writing make you uncomfortable? Don’t be. Almost every American president is guilty, including Barrack Obama and Donald Trump.

What Does a Cannabis Writer Do?

A cannabis writer does more than just create content. They turn complex products, regulations, and consumer intent into clear, persuasive messaging that drives action. Whether it’s guiding a reader to make a purchase, join your email list, explore a product page, or book a consultation, every piece is written with a defined outcome in mind.

What sets cannabis writing apart is the balance between compliance and conversion. It’s not just about sounding good or being informative. It’s about knowing what you can say, how to say it, and still make it compelling. Unlike general content writing, which often focuses on educating or entertaining, cannabis writing is strategic, goal-driven, and built to move readers while staying within industry rules.

How to Hire a Canna-writer

Hundreds of thousands of writers exist globally, making picking the right one for your project a tricky affair. Identify cannabis writers who match your requirements by looking out for the following:

• Writing Style: You want a copywriter who can match your brand tone and voice. Do you want your audience to see you as funny, quirky or serious, helpful? Choose a copywriter who can help you portray your brand the way you want it perceived.
• Portfolio: Find the perfect copywriter by going through their portfolio. A portfolio showcases jobs a copywriter has done for other clients. You want a portfolio that proves the copywriter has handled jobs like yours with the level of quality you desire.
• Industry Experience: If you run a pet store, a copywriter with experience writing for loan and financial service providers may be a poor fit. Choose a copywriter with proven experience serving clients within your unique niche. Such a copywriter will have specialized knowledge regarding how to get your desired results and connect with your target audience. For example, medical and food manufacturing copywriters know the words to avoid to prevent legal issues.
• Ability to Meet Deadlines: You probably have a timeframe/schedule to achieve your content marketing goals. Avoid missing your deadline by working with a copywriter with the availability and competence to deliver within your preferred turnaround time.
• Communication and Collaboration Skills: A copywriter who can’t communicate can be more of a hassle than a help. Ideally, you want a polite and responsive copywriter who can communicate clearly and quickly in your preferred language. They should also be able to communicate via your preferred channel, be it phone, email, or online messaging. Otherwise, you’ll have trouble collaborating and getting the copywriter to bring your vision to life.
• Availability: Do you need a full-time copywriter for several years or one that can start immediately and finish a project within a month? Your answer to this question will help you pick a writer with your required availability.
• Location: Do you want to work with a copywriter in person or remotely? If you prefer to work in person, obviously you’ll need a copywriter within your location. Otherwise, you can work remotely with a copywriter located anywhere in the world.

Depending on your budget, project size, and personal preferences, you could hire a freelance copywriter, a copywriting agency, or an in-house copywriter. Freelance copywriters typically charge lower rates. You can also hire them on a per-project basis, eliminating paying for services you don’t need.  

Copywriting agencies typically have multiple copywriters on their staff, equipping them to handle large projects. They seem more reputable than freelancers because of their branding and the fact they have a business address. However, agencies typically charge more than freelancers because of their overheads.

An in-house copywriter, on the other hand, involves hiring a copywriter as a full-time employee. Such a copywriter will be at your beck and call to provide copywriting services whenever you want. On the downside, you have to pay such an employee’s salary even if you have no copywriting needs for months. Also, you may still need to outsource some of your copywriting if a project is beyond your employee’s skillset or bandwidth.

How Much Does It Cost to Hire a Canna-writer?

Cannabis content can cost as little as 2 cents per word or as high as thousands of dollars for an article. It all depends on the writer and the scope of your project. Freelance writers in developing countries typically charge the lowest, and the work quality usually reflects the cheapness.

Experienced canna-writers like Tobi Moyela charge $250 to $450 for a 1,000-word article, depending on the scope of the job. Bargain deals are also available for bulk, ongoing projects.

Do you have a cannabis content need or goal? Send me a message to work together and bring your vision to life.