Should You Blog? 9 Amazing Benefits of Blogging for Your Business Website

Blogging increases your chances of ranking higher in search by 434%. The most popular website builders, such as WordPress, Wix, Squarespace, and Weebly, offer blog functionality out-of-the-box. They do this because of the highly coveted benefits of blogging and anticipate users demanding the feature. So, overlooking this website function equals doing yourself and your business a disservice.

After offering blog copywriting services for a decade, I’ve seen firsthand the many business advantages of blogging. Here are the nine biggest blogging benefits we’ll expand on later in this article:

What Is Blogging?

Blogging involves writing and publishing articles or blog posts on your website. The article may be a news piece, how-to guide or tutorial, comparison post, opinion piece, listicle, or product review. The blog post may also be a video, infographic, write-up, or combination of all three.

On a new or existing website, you’ll typically find a dedicated tab for blogs within the navigation menu, such as in the below image. Some websites will rename the tab, but regardless of the name, any content posted there will count as a blog post.

You can write your blog posts yourself (if you have the time and skills) or hire a professional writer to handle writing for you. What’s important is the writer knows how to craft engaging, error-free, informative, and search-optimized content.

9 High-Value Benefits of Blogging for Businesses and Marketers

Regularly blogging has several business and marketing benefits. Here are the top blog benefits:

1.     Showcase expertise

Seven in ten customers prefer buying from brands they trust. Also, a study by the Institute of Customer Service revealed that 81% of consumers prioritize trust when deciding whether to choose a brand. While you have multiple ways to win customer trust, the easiest and most effective path is proving you’re not a hack.

Prove you are a reliable, knowledgeable expert by regularly publishing blog posts that showcase your expertise and knowledge about your niche. Such posts will convince readers you possess the know-how to solve the problems that started their online search.

2.     Win Google and consumer trust

The importance of blogging to showcase your expertise can’t be overstated since it brings other benefits. For example, besides winning consumer trust, publishing blog content that showcases your knowledge will help establish you as an authority within your field. Google, the biggest search engine in the world, prefers showing content from such authoritative websites.

Why?

Google wants to provide users with the best answers to search queries. The search engine assumes authoritative websites are more likely to provide reliable answers because they’ve proven their quality and expertise. By regularly posting high-quality blog content that answers user questions, you can win Google’s love, boost your web authority, and rank better in search results.

3.     Snag more SERPs

Once you’ve proven your expertise and won Google’s trust, the search engine will become more eager to show your blog content in SERPs. SERPs or Search Engine Results Pages are the pages Google provides in response to search queries. Users enter queries or search terms, and Google shows a list of web pages it believes best answer each user’s query.

If Google believes you have an authoritative website, it will place your web pages higher in SERPs. Secondly, the more blog posts you’ve published to answer different search queries, the more SERPs you can appear in. For example, if you have five blog posts and each post answers five distinct search queries, each post can appear in response to relevant queries.

4.     Enhance brand visibility

Don’t underestimate the importance of blogging when it comes to enhancing brand visibility. If your website is appearing in more SERPs, more people are definitely seeing your website and remembering your brand. The only other way to accomplish this is with Google paid search advertising, which is far more expensive.

The more people see your brand in search results, the less hesitant and more trusting they will become. They will consider you a reputable brand. Improving public perception via increased visibility will make customers more open to doing business with you.

5.     Boost traffic

Increasing web traffic is the most sought-after benefit of blogging among businesses and marketers. It’s also a direct consequence of amplified visibility in SERPs.

Increased web traffic occurs as more people see you answering their questions in SERPs. These people will click on your pages shown in SERPs to get their answers and explore your content. More traffic visiting your website without bouncing will boost your domain authority, which will make Google increase your SERP ranking.

6.     Generate quality leads

Another highly desirable benefit of blogging for marketing is generating quality leads. Leads are website visitors who are likely to become customers. The higher the quality of leads, the more likely they are to make a purchase or take any other action you want. More website traffic provides you with more visitors who can become high-quality leads.

For example, you have a blog post that answers a search query of customers looking to buy your product or service. A high percentage of this traffic is likely to convert into leads as these visitors are already interested in purchasing the products you offer. However, you will only experience these benefits if you publish blog content based on the right search queries.

7.     Personal branding

As your brand’s fame grows, thanks to blog writing and publishing, so can your personal fame. Achieving this is as simple as putting your name as the author of your blog posts. Each successful blog post you put out will carry your name. When people Google your name, they will see it attached to those posts. This will portray you as a thought leader within your niche, which is excellent for boosting your personal brand.

8.     Long-lasting results

Well-written and search-optimized blog posts are the gift that keeps on giving. An evergreen article will continue appearing in search results as long as its content remains relevant. Such a quality blog post can continue attracting traffic and generating leads years after publishing. This makes the brand visibility and traffic benefits of blogs far longer-lasting and rewarding than those of paid ads.

For example, a paid ad stays visible only if you keep paying for it. The moment you stop paying, the ad disappears along with the traffic it was sending to your website. An evergreen blog post, on the other hand, won’t stop appearing in SERPs and sending traffic to your website.

9.     Proof of life

A regularly updated blog post shows customers your business is still alive and thriving. If your blog is inactive, prospects may assume you’re out of business or no longer actively serving customers. This can negatively affect brand visibility and lead to missed opportunities.

A neglected blog also negatively affects SERPs. Since you aren’t updating your blog, Google may consider your website less up-to-date and relevant to current search queries. This perception will make Google less likely to serve up your pages in SERPs.

Another benefit of frequently updating your blog is it gives visitors reasons to revisit your website. These return visitors will keep coming back to check out your fresh content because they found your old ones valuable and useful. I personally visit IGN.com every morning. Repeat web visitors make an excellent foundation for building a loyal customer base.

Disadvantages of Blogging

The downsides of blogging could be people knowing your thoughts and opinions regarding topics you’ve discussed and having a well-populated website. But in truth, these aren’t disadvantages.

Sharing your thoughts and opinions on topics about your niche is great for brand building. The public will consider you a thought leader if your blog posts show off your understanding of your niche and target audience. You can also recommend solutions to your audience’s pain points and needs to further boost your brand reputation and attractiveness.

A well-populated website, on the other hand, means your site is full of high-value content – The kind of content your target audience looks for and appreciates when they visit sites like yours. Having such content turns you into a valuable and authoritative wealth of knowledge that impresses Google and attracts visitors. Besides enhancing your credibility and reputation, such a website increases the likelihood of converting visitors into customers.

5 Proven Blogging Tips for Making the Most of Your Blog Page

Apply these blogging tips to experience the full benefits of blogs for business websites.

1. Pick topics wisely

If you want a blog that drives traffic to your website, you can’t just write about anything that tickles your fancy. You have to be selective and pick blog topics based on data. This requires researching what your target audience searches for online. With keyword research, you can identify the search queries and terms your audience uses to find answers and ideate topics based on these terms. The content you create should comprehensively and accurately answer the questions posed by the search term.

2. Regular posting

The benefits of blogging revved you up, and you spend the next month writing and publishing great content almost every day. Sadly, a month of this rigorous schedule burns you out, and you resort to publishing every other week or month. Such inconsistent posting can actually do more harm than good to your Google rankings.

A better path is to create a content plan and schedule that lets you post blog content at convenient, regular, and predictable intervals. For example, you could publish content once, twice, or thrice weekly on the same days. Posting with such a fixed schedule will make Google perceive you as a consistent, frequent, and reliable source of up-to-date information. This will in turn lead to better SERP placements.

N.B: Blogging once or twice monthly isn’t enough to get Google’s attention for consistent ranking.

Also, avoid missing publish dates by writing blog posts beforehand and scheduling them to go live on the days chosen for publishing. Another benefit of scheduling publishing is it frees you up to handle other tasks, blog-related or otherwise.

3. Search optimize

High-quality blog posts are informative, engaging, easy to read, and error-free. But that’s not enough. You must also search engine optimize (SEO) blog posts to ensure they appear on relevant search engine result pages. This requires performing on-page SEO by adding relevant keywords and internal and external links. Other relevant SEO tactics include adding relevant images with alt descriptions and optimizing the page’s meta description and slug.

4. Leverage tools

The human mind is a beautiful thing, capable of impressive creativity and multitasking. However, you don’t have to overwork your brain.

Many tools are available for streamlining and improving blog copywriting. For example, you have Yoast, SurferSEO, and other tools to help with search optimization. Then there’s Hemmingway and Grammarly, both free, to help with eliminating grammatical errors and improving your article’s readability.

You also have all-in-one tools like StoryChief that help with everything from SEO and writing to scheduling publishing and monitoring performance. Do you need help coming up with content ideas? ChatGPT is a great place to start.

5. Promote blog posts

Your target audience will find your search engine optimized blog post through Google searches. However, you can get even more traffic and eyeballs for your blog content by going a bit further. For example, if your homepage already gets a lot of traffic, add previews of your most popular or recent blog posts to your homepage. Doing so can catch the eye of homepage visitors and direct them to explore your blog content.

You can also promote your blog posts with newsletters or eye-catching snippets on social media. For example, you can post blog content snippets on Twitter/X to whet users’ appetite and tell them to follow the link to read the full article.

How to Start Blogging

• Make sure your website supports blogging: If you have a WordPress, Webflow, Drupal, Wix, Squarespace, or Weebly website, blogging shouldn’t be a problem. WordPress is especially good for blogging because most WP themes come with a ready-to-go blog creator. Also, you’ll get responsive web pages that’ll display correctly on mobile and desktop devices.
• Pick a niche: You can’t blog about just anything. If you want a blog that brings in traffic that can become leads, focus on your brand’s niche or expertise. For example, if you run a gun store, you can’t be blogging about fishing rods and TVs.
• Identify keywords or search terms: After niching down, you still can’t write about just any topic. Instead, write articles that answer the questions your target audience keeps asking. Find such questions through keyword research. This involves finding the search terms commonly entered into Google by your target audience. Ahrefs offers free basic keyword research tools for finding such search terms.
• Start writing content: Use your selected keywords to come up with content ideas and start writing. You can save money and flex your creative muscles by writing yourself, or you could get better results by hiring an expert blog copywriter.

Copywriter vs. Content Writer for Blog Writing

A professional copywriter, such as yours truly, goes beyond keyword research and writing to deliver compelling blog content. I consider user search intent for a keyword and use insights from research to create copy that effectively answers searcher questions. Also, understanding search intent ensures that the finished blog post matches what Google wants from content for a keyword or search query. If the blog post doesn’t match search intent, Google will rank it lower in SERPs.

But that’s not all!

A content writer produces informative and engaging content that educates, entertains, or informs the audience. As an expert blog copywriter, I do this but go further by making the content persuasive. Persuasive content doesn’t just enlighten and engage. It compels the reader to take a specific action. The said action may be to browse your store, make a purchase, book a consultation, or sign up for your newsletter.

In summary, copywriting beats content writing for experiencing the benefits of blogging. Content writing simply shares information, while well-executed copywriting shares information, generates traffic, and turns the traffic into prospective buyers. A blog with such traffic becomes more than just an information resource and expert repository, but also a lead generator. I call that money well spent!

Blogging Advantages: FAQ

Will AI Replace Copywriters?

A better question is, can AI replace copywriters? And the answer is no. Perhaps decades from now AI will make human copywriters redundant. But for now and the foreseeable future, human copywriters are your best bet for creating blog posts.

Besides the fact that humans know how to write for humans, Google isn’t particularly a fan of AI content. For example, many websites blogging with AI recently received heavy penalties from Google. These penalties led to affected sites losing SERP rankings and pages erased from the Google index. Unindexed pages can’t appear in Google search results.

What’s the best blogging platform?

After working with several blogging platforms, I find WordPress more flexible and intuitive. The CMS handles basic SEO for you, such as making webpages responsive for mobile and desktop viewing. It’s also easy to use, offers scheduling publishing, and supports various blog content, including images, videos, text, and audio.

Can my business make money from blog copywriting?

Yes, it can. With blog copywriting, you can promote your expertise, brand, and product to convince visitors you are the best choice for resolving their pain points. This can help generate sales. You can also earn extra on the side by using your blog for affiliate marketing – promoting other brands’ products and earning commissions for sales. However, I don’t recommend doing affiliate marketing for your direct competitors.

Is blogging better than social media for marketing?

Social media marketing is a better option for reaching more people and boosting brand awareness in less time. This is because social media users can see newly uploaded posts within seconds of publishing. A newly published blog post, on the other hand, can take days, weeks, or months before ranking in SERPs and generating website traffic.

However, once a blog post starts generating traffic, it can keep delivering desirable results for months or years. This makes blogging the better marketing option for longer-lasting results at a lower cost. Also, blogging can generate higher quality leads than social media marketing if you optimize articles to address user search intent.

Can I blog with AI copywriters?

Yes, you can create blogs with AI copywriting software, but you shouldn’t. AI copywriters don’t have original ideas. They simply scrape information from other sites and put it together as a blog post. This leaves you with unoriginal content that Google isn’t fond of. You are better off with a skilled copywriter who provides content written for humans. Such a writer will also have original ideas that resonate with your target audience and satisfy Google’s EEAT requirements.

Are you ready to start experiencing the benefits of blogging? Check out my blog copywriting service and get in touch today to turn your blog into a traffic and profit generator.